Channel Revolution Stefan Utzinger

ISBN: 9781446723500

Published: January 7th 2011

Paperback

324 pages


Description

Channel Revolution  by  Stefan Utzinger

Channel Revolution by Stefan Utzinger
January 7th 2011 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 324 pages | ISBN: 9781446723500 | 5.41 Mb

Editorial Reviews - CHANNEL REVOLUTION From the Publisher Channel Revolution is a pragmatic guide to successfully building an indirect IT sales channel. Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking aMoreEditorial Reviews - CHANNEL REVOLUTION From the Publisher Channel Revolution is a pragmatic guide to successfully building an indirect IT sales channel.

Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book gives detailed advice on the following topics: - Selecting and attracting the right channel partners - When to use project versus product oriented resellers - Managing the pipeline - Delivering larger projects with your partners - Effectively generating and managing leads - The right discount strategy - And much more ... Synopsis Channel Revolution is a pragmatic guide to successfully building an indirect IT sales channel. Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go.

The book gives detailed advice on the following topics: - Selecting and attracting the right channel partners - When to use project versus product oriented resellers - Managing the pipeline - Delivering larger projects with your partners - Effectively generating and managing leads - The right discount strategy - And much more ...



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